Chief Marketing Officer B2B | Content Strategy | Brand Modernization
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Tricia works with CEOs and leadership teams on strategies to engage customers and drive pipeline growth.

Tricia Baker started Baker Creative / Consulting in 2020 following 15 years at Johnson Controls, Inc. (JCI) where she held several leadership roles across business management and marketing. During her tenure at JCI, she led global teams for Brand Management, Customer Engagement, Digital Solutions and Market Research. She served as the Senior Marketing Business Leader for an important start-up business focused on IoT software solutions and building technology, generating over $50M in pipeline in the first year. She led Business Strategy, Market Intelligence and Business Development for a $1 billion division that sells energy efficiency retrofits to public sector clients, mainly municipalities, K-12 schools, higher education institutions and public housing authorities. She consistently earns accolades for the key initiatives she drives, including a Chairman’s Award for driving the major brand rationalization project following the merger of Johnson Controls with Tyco Fire & Security in 2017.

Always working with a customer-first approach, Tricia offers straightforward and practical marketing ideas to drive customer demand and pipeline growth. She has deep marketing expertise across a variety of industries and sales channels

  • Fractional CMO —Tricia is available as a part-time VP of Marketing or CMO for companies that want a strategic marketing leader, but don’t want the burden of a full-time executive salary.
  • Coaching and Mentoring – Tricia can work with your Marketing team to upskill and strengthen core marketing processes and deliverables. She can help to improve and prioritize the work done by your internal team so they deliver strong results and focus on the most impactful tasks
  • Content and Branding — Developing thought leadership materials and sharing them with customers in a powerful way is a critical element of customer engagement and brand-building strategies. Tricia can help you design a strategy to engage prospects, build your brand and deepen relationships with key clients

Tricia has an MBA from Marquette University and a BBA from the University of Wisconsin – Madison School of Business. She has certificates in Brand and Reputation from Dartmouth’s Tuck School and Big Data and Analytics Solutions from Northwestern University. She has a black belt in karate. She is the Vice President of the Board of Directors of the Benedict Center, a Milwaukee-based non-profit, and she is on the Board of Directors of C|O, a Hartland-based ad agency. She volunteers as a content writer for the Ice Age National Scenic Trail and spends her spare time enjoying the outdoors.